What is Foodcounts®
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- It
will be an internet based food information and
ordering service using a unique user-interface
design that fully exploits next-generation
technology. The new design will be high speed,
offering wider consumer choice and improved access
for the disabled.
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- The
immediate objective is to develop and evaluate a
prototype that focuses on the single sector of
packaged convenience meals.
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- We
will be creating a unique databank of packaged food
items, centred on the universal product barcode
number, and collating 3 main data sets:-
- Data
retrieval will be by barcode scanning, menu
escalator or voice interface.
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- We
have given particular attention to the innovation
recommendations of the Foresight FCCI Panel and
believe we have developed a system design that
allows for new standards of food labelling and
considerably increased information on food
ingredients. Our system also connects the
information link between the food supplier and
modern kitchen appliances. In particular all aspects
of our data bank interface will incorporate the
“access-for-all” ethos. Moreover, by profiling
individual customer needs on health status and
general lifestyle choices, a new range of enquiry
applications are made possible with totally new and
fresh options on food selection”.
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- We
have researched nationally and globally and are
satisfied our proposed applications are unique. We
believe there will be considerable commercial
interest in our proposed data bank and interface
system. On-line food retailers will be interested,
in that our processing system can be bolted-on to
give added value. Other retailers could use our
system to retail on-line [for food-items only].
White goods manufacturers will be extremely
interested, in that, so far, no one has addressed
the problem of decoding all the food manufacturers
instructions into a common format. And we are
confident all consumers will readily identify the
benefits, particularly if we are endorsed by the
healthy-eating and disability pressure groups.
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- The
add-on use of mobile phone (cell phone) access will
provide a calorie counting and food diary system. It
will also provide the complete range of information
on proteins, fats (lipids), carbohydrates
(starches), vitamins and all other
macronutrients and micronutrients contained within
the US and UK national food databases.
Foodcounts®
has been developed by a small team of
leading-experts in the mobile phone industry
