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AN OPTIMAL FOOD DIARY SYSTEM
PREVIEW OF PROPOSAL
was conceived in 1999 years
ago by a small group of contract system designers.
will be a multi-level food information service and represents a
brand new concept in home food management, providing a complete
range of food-chain information together with on-line
ordering to the main food-sellers, and in a format accessible to
We have conducted considerable product and market research both nationally and globally are are satisfied our applications are unique.
project reflected and reflects the objectives of the Foresight Directorate
proposal was presented in the sequence and format as required by the
Smart Feasibility Award scheme
by Mike Allott (now Corporata Ltd)
(now Corporata Ltd)
1. THE PROJECT
The time table on these key tasks is shown in more detail on page 6
FOOD DIARY SYSTEM: TECHNICAL DESCRIPTION
First, our database is to be constructed as follows:
+ group ID + seller type ID + location ID
+ department ID + aisle ID + section ID + shelf ID + food-set ID
brand ID + weight ID
food item narrative description
packaging code ID + cooking codes ID + freezing codes ID + storage codes ID
nutrition codes ID
ingredients ID + minerals ID + vitamins ID + lipids ID + amino acids ID
functional foods ID
e-numbers ID + risk-food ID
+ location ID + kitchen appliances ID + health needs ID + disability ID
For the purposes of the pilot, the input of profile data will be manual, and this may also be the long-term option. However, during the period of the pilot project we will attempt to persuade product manufacturers and food sellers to provide food-item data through bulk transmission, and our system will be designed to allow for this [code x will be implanted]
By markedly expanding the food-item class system, as we have, we will simplify, amplify, and speed up the product search process. And with the use of algorithm [y] linked to our concept of core-identity [see appendix B] we have created a unified system solution. The technical work on this is now complete. Web and barcode scanning interface is also now in place.
We need to develop interface capability with mobile and palm [we propose to use code Z]
We also need to develop voice interrogation and voice response [we prose to use code X1]
The operation of a pilot will determine to what extent food-sellers, food-manufacturers, appliance manufacturers and consumer groups support the project. This in turn will determine the level of future market segmentation, from which will follow more targeted technical priorities.
However at the current prototype specification we have the appropriate expertise to progress the project.
FOOD DIARY SYSTEM: LEVEL OF INNOVATION
vision is that in the future, all stakeholders in a transparent food
chain will trust and be confident in the information they receive
and will be able to access it in the form they need.”
Chain and Crops for Industry report [Foresight]
This vision goes to the heart of the Foodcounts concept. We also offer these innovations:-
New standards on food labelling
We provide a broad-based coded taxonomy covering all aspects of the supply side of the food chain, requiring no changes on the part of food suppliers, but which provides an opportunity to record and present information in a standard and accessible format.
New bands of health and nutrition information
We link information provided by food manufacturers to a much widened base of health and nutrition data, with the further option of selection-choice based on any of these health/lifestyle parameters.
New pathway for intelligent kitchens
We code all instructions on cooking and freezing in a standard format, and in an appropriate computer language, to provide the first ever practical application for the automated cooking and storage of packaged foods.
Scanning food in the home
We include the option of barcode scanning to simplify and speed up access to information
New voice recognition system
We introduce state of the art voice recognition technology, offering an open 2 way connection to the Foodcounts database and the range of information services. The accessibility and the simplicity of voice recognition will have a significant impact.
National database of food items
We have the capability to create a unique national database of all food items, based on product bar codes for packaged food items and our own coded list of base-food items. This would be linked to a new method of search and retrieval, offering total consumer choice in on-line food purchase. We have already developed an intelligent system to harmonize product data and food-seller data. This will allow us to offer a full on-line ordering service either as a relay to existing on-line suppliers or to other sellers who do not have the technology in place.
5. FOOD DIARY SYSTEM: COMMERCIAL EXPLOITATION
Our short-term aim is to develop Foodcounts as a system prototype around the narrower market of convenience foods.
The core of this market is: [based on the numbers of products]
estimated total value of sales is £0.5 billion per annum of which 5%
is currently bought on-line. So in essence we have 2 separate markets.
First, based on sales volume, where we would be creating our own share
in respect to home delivery. Second, based on listed product items,
for which we would be creating a new market in providing product
Our target customers would be
will enter the seller and manufacture market by direct sales approach
supported by web, powerpoint and brochure presentation.
At present there is no organisation providing the Foodcounts ordering and information service. Those sellers who are providing an on-line service have all developed identical systems which are slow to access and provide limited product information. Also there is no current provision on the part of food-sellers or food manufacturers, both here and in Europe, to make packaging information fully accessible to either disabled consumers or to the intelligent kitchen technologies. There is a strong possibility that future disability discrimination legislation will give us a significant market advantage in this regard.
FOOD DIARY SYSTEM: OUR BUSINESS BACKGROUND
The intellectual property of Foodcounts belongs to Consensus Software Ltd.The company was set up 10 years ago by Dr Nicholas Allott, primarily as a vehicle for contracting out his system building skills.
Dr Allott’s PhD thesis was in the highly specialist field of neural networks and he has developed particular expertise in data-mining and voice recognition. These are the 2 main areas of innovation on which Foodcounts depends.
Consensus Software has also driven a number of non-commercial web-based development projects under the direction of his father, Michael Allott, who will be acting as the Foodcounts Project Manager. He has a particular direct experience in developing and managing a retailer- consumer connected database through his long association with Barclaycard. Indeed there are a number of important parallels between a national bankcard database system and the proposed Foodcounts project.
Jonathan Allott has worked on several internet development contracts where data mining has been used.
Anita Viney has an accountancy background and currently works part-time as a Research Analyst.
Stuart Vincent has been a management consultant for over 20 years advising SMB’s. he has specialist expertise in method study.The main people who will be involved are summarised as follows:-
CV’s are attached under appendix C
Extra staff resources will be drawn in to assist with the compilation of the prototype database. Agency staff with basic input skills will be used. Should we require back-up on programming, contract staff have been identified and will be available. We have fully equipped office facilities with on-line terminals for a minimum of 5 work-stations
We have private capital in place to support part funding of the project, either in the form of lending or as injected capital with share dilution.
The project delivery costs, over 9 months, will be £100,000 [to be proportioned as 100%]The main costs are associated with system design and coding. Without external funding to support the project the main principals would have to continue seeking guaranteed income through contract work, and therefore the proposed project would not proceed.