Check Foodcounts® homepage for Intellectual Property statement ©1999-2018
This page is part of the Health Select Committee Submission 2004
Traffic-Lights & Simplified Portions
The Heinz Beans example shown below demonstrates how nutritional values can also be displayed in a consumer-friendly format, relying on graded values rather than absolute values.
The total food energy value, expressed as "calories", is the primary visual indicator, using a traffic-light scale to indicate the three relative bands of low, medium [mid] and high.
The coloured calorie traffic-light is underpinned by white traffic-lights to display the three main macronutrients of fats, proteins, carbs, on the same high-low basis. The % weight [gram] values are converted to % energy [calorie] values using the accepted conversion formula.
The main health-micronutrients are displayed separately for emphasis.
All scales are calculated against descending value-sorts drawn from all known measured foods.
In addition, a 10-point scale measures the actual banded values against known portion sizes to show a "simplified portion value". This provides a more precise indicator than the traffic-light. It also provides an option for daily counting applying a similar principle to the "unit" counting systems of some diet groups
Scale values and average portions are derived from the UK nutrient databank cross-referenced to the the US nutrient databank.
Traffic lights and simplified portion values [10-point scale]:
Idea by Consensus Software / Corporata.
The image and values are for demonstration.
No association with H J Heinz Co Ltd is claimed or implied.
Source data shown below
Heinz Baked Beans current label info [Fats and Carbs simplified]
|typical Values||per 100g||per serving|
"simplified portion values" equate to RDA's, converted to calories,
of 15 fats + 5 proteins + 20 carbs = 40 cals
©2004 Corporata Ltd