Check Foodcounts® homepage for Intellectual Property statement ©1999-2018
First Foodcounts Proposal 2001
2. What - a definition
3. How - a system outline
4. Why - a list of key benefits
5. Who - the market
6. Where - the environment for applications
7. When - the programme for development
Changing lifestyles affect attitudes towards food and have an adverse impact on public health.
Foodcounts® emphasises the importance of having a broad knowledge of the food we eat - in terms of content, storage, and preparation -
provides an optional system for on-line ordering from supermarkets, including a first-ever mobile phone interface.
Our ultimate objective is to construct a food intelligence network centred on a UK national database of all bar-coded foods. The immediate plan is to focus on the category of ready meals.
Foodcounts® is a multi-level food information and ordering service incorporating state of the art voice-interface. This system is based on a new concept in data services provision. These terms are important keys to the understanding of our proposal:-
3. HOW DOES IT OPERATE?
Foodcounts® introduces an original concept in database construction:-
Full scale inter-operability is achieved by introducing compatible voice and keyboard technologies:-
4. WHY DEVELOP IT
Foodcounts® addresses 4 major problems:-
Foodcounts® also achieves key benefits:-
5. WHO WILL USE IT
Our target segments for first stage development:-
The B2B revenue streams will be:
Consumer revenue streams will be:
6. WHERE WILL IT BE USED
The Foodcounts® system can be used anywhere there are internet connections and will operate in all environments within mobile or digital signal areas.
Therefore, regardless of location, Foodcounts® gives finger tip access to food-item-knowledge. It is this ease of access, regardless of location, that represents a significant innovation and removes the major obstacle of consumer inertia.
7. WHEN WILL IT BE USED
The first stage of the Foodcounts® product development programme will be to produce a fully working prototype built around the food-item class of convenience and ready meals. There are 3000 such main brand and own brand food-items. Our ID database will also include 1000 unbranded, or base food-items, representing the complete range of prepared meal ingredients.
This initial development will take 9 months.
The second stage will extend the ID database to include all main brand food-items. The time frame will be determined by the degree of co-operation from food-item manufacturers. An at-worst estimate is 6 months.
The final stages will involve the incorporation of own brand food-items. This will be a simple data interchange with the retailers and manufactures; and timings will be determined by the commercial and competitive issues that are raised over development period.